Scaling a Warehouse Startup to 450+ Active Listings

A cloud-based marketplace platform connecting warehouse operators with businesses looking for flexible storage solutions, enabling seamless onboarding, intelligent matching, digital contracts, and real-time payments.


Project Overview

Scaling a Warehouse Startup to 450+ Active Listings

A cloud-based marketplace platform connecting warehouse operators with businesses looking for flexible storage solutions, enabling seamless onboarding, intelligent matching, digital contracts, and real-time payments.


450+Warehouses Listed
160+Active Clients
180+Projects Tracked
Scaling a Warehouse Startup to 450+ Active Listings
The Challenge

Building a Scalable Warehouse Marketplace

The platform needed to support a complex ecosystem involving warehouse operators, business clients, and administrators, while managing inventory, contracts, invoicing, and payments across multiple locations. The solution had to be easy to use, highly scalable, robust, and intelligent enough to support real-time decision-making for diverse user roles.

Complex Multi-User Platform Requirements

Several critical challenges shaped the platform design: Scalability was essential to support small, medium, and large warehouses while handling large volumes of data from clients and integrated warehouse management systems. Robustness was required to support quick and accurate searches, multi-project tracking, and inventory movement across locations with minimal errors. Intelligence was needed to recommend optimal warehouse options based on location, services, accessibility, and cost. Customization was crucial, as each user type—admin, warehouse operator, and client—required tailored screens, permissions, and workflows. Seamless payment processing, transparent invoicing, contract management, and legally binding digital agreements were mandatory. Finally, the platform needed to provide birds-eye snapshots of key metrics such as active projects, listings, inventory movement, and financial data, customized for each user role.

ScalabilityIntegrationMulti-tenantReal-time Tracking

IMPACT

200+

Warehouse Operators

Cloud-Native Marketplace Platform

The solution was initially built as a monolithic application using Node.js and MongoDB to support early beta users. As adoption grew, the platform was re-architected with REST-based APIs to enable scalability, easier integrations with enterprise warehouse systems, and long-term growth.

Technology Stack

Node.js
MongoDB
Docker
Kubernetes
Stripe
HelloSign
REST API
THE SOLUTION

Cloud-Based Warehouse Marketplace

Edstem delivered a multi-role, cloud-based warehouse marketplace designed to support end-to-end operations—from discovery and onboarding to contracts, invoicing, and payments. While the core architecture remained consistent, the user experience was highly customized for three distinct user types: platform administrators, warehouse operators, and business clients. The backend was evolved from a monolithic design into RESTful services, enabling smooth WMS integrations, scalability, and improved maintainability.

Intelligent Marketplace

Smart search and matching capabilities recommend the best warehouse options based on client requirements

Intelligent Marketplace

Seamless Integration

REST-based APIs enable smooth integration with external warehouse management systems

End-to-End Transactions

Complete digital flow covering invoicing, payments, and legally binding contracts

  • Stripe
  • HelloSign

Intelligent Search

Suggests optimal warehouse options based on location, services, accessibility, and cost

WMS Integration

REST-based APIs support integration with client warehouse systems

Payments

Automated invoicing, subscription handling, and payouts using Stripe

Contracts

Legally binding digital agreements enabled through HelloSign

PERFORMANCE METRICS

Results That Matter

A beta version of the platform was released to production by Q1 2019 and demonstrated strong adoption across warehouse operators and business clients. The platform currently supports around 200 warehouse operators and 160 active clients, with over 450 warehouses listed and more than 180 projects actively tracked and invoiced. The solution enabled complete visibility, faster transactions, and scalable growth without operational bottlenecks.

450+
Warehouses
Listed
160+
Clients
Active
180+
Projects
Tracked
200+
Operators
On Platform

Before

  • Manual search and booking
  • Contract negotiations
  • Delayed payments
  • No centralized tracking

After

  • Automated marketplace
  • Digital contracts
  • Real-time payments
  • Complete visibility
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