case study
ai
mobile app
flutter
aws
self-help
health-and-wellness
AI-Powered Manifestation App for Goal Achievement - Case Study

by: Edstem Technologies

August 07, 2025

Featured image for blog post: AI-Powered Manifestation App for Goal Achievement - Case Study

Quick Facts

  • Client: Individual Founder
  • Industry: Self-help / Health & Wellness
  • Vision: To help people manifest and achieve their dreams using AI technology, making the process accessible and effortless.
  • Platform: Flutter (iOS & Android), Node.js + AWS Lambda Backend
  • AI Stack: ChatGPT Function Calling, Runware AI, Advanced Prompt Engineering
  • Infrastructure: AWS (Cognito, Aurora SQL, S3, SES, SNS, SQS, Lambda)
  • Timeline: 4–5 months from kickoff to launch
  • Post-launch: 1,000+ installations


About the Client

  • Client: Individual Founder
  • Industry: Self-help / Health & Wellness
  • Vision: To help people manifest and achieve their dreams using AI technology, making the process accessible and effortless.


The Challenge

Before this platform, manifestation felt overwhelming and time-consuming for most people. Users had to:

  • Spend significant time researching manifestation techniques
  • Manually create vision boards and affirmations
  • Navigate complex processes that discouraged them from pursuing their goals

This complexity caused many people to avoid or abandon their dreams altogether.

Market Gap

Few practical, AI-integrated applications existed in the manifestation space that could simplify this process.

Constraints

  • Tight budget: Required cost-effective solutions
  • Tight timeline: Needed rapid delivery to market
  • Technology: Had to balance AI capabilities with affordability


Methodology

  • Agile/Sprint-based development with frequent client communication
  • Regular calls to ensure alignment with vision

Phases

  • Design Phase: Created user experience and interface designs
  • Solution Architecture: Built scalable technical foundation
  • Development: Implemented AI integration, mobile app, and backend
  • Testing & Launch: Quality assurance and deployment

Key Decisions & Trade-offs

  • AI Model Selection: Initially planned to use Grok and Luma for manifest generation
  • Cost Optimization: Shifted to Runware AI for image generation to stay within budget
  • Performance: Moved to a faster model for manifestation generation to improve user experience
  • Trade-off: Prioritized affordability and speed without compromising quality


Solution

Mobile Application (Flutter)

  • Cross-platform iOS and Android support
  • Smooth, native-like user experience
  • Real-time AI-powered manifestation generation

AI Integration

  • Advanced prompt engineering for personalized manifestation content
  • Runware AI for cost-effective image generation
  • Optimized faster models for quick manifest creation (2-4 second generation time)
  • Context-aware AI responses tailored to user goals

Backend Infrastructure (Node.js + Express)

  • RESTful API architecture
  • Strapi CMS for content management
  • AWS SQS queues for asynchronous processing
  • Scalable microservices design

Database & Storage

  • Aurora SQL for relational data management
  • Secure cloud storage for user-generated content

AWS Services

  • AWS Cognito for authentication and user management
  • AWS SNS for push notifications
  • AWS SES for email delivery
  • SQS queues for background job processing

Deployment & DevOps

  • AWS cloud infrastructure for reliability
  • CI/CD pipeline for continuous updates
  • Automated testing and monitoring


Impact

Delivery Timeline

  • 4-5 months from kickoff to launch

Performance Metrics

  • 1,000+ installations post-launch
  • 2-4 seconds average AI generation time
  • Stable, scalable infrastructure supporting growing user base

Business Impact

  • Successfully launched within budget constraints
  • Created an accessible, affordable solution for manifestation
  • Reduced manifestation process from hours to seconds

Client Satisfaction

  • Client was highly satisfied with the delivered application and its performance.


Technical Highlights

  • Cost-Efficient AI: Reduced AI costs by 60%+ through strategic model selection
  • Fast Generation: Optimized pipeline delivers results in 2-4 seconds
  • Scalable Architecture: Built to handle 10x user growth without major refactoring
  • Cross-Platform: Single codebase serving both iOS and Android


Future Vision

  • The platform is architected for future growth and enhancements:
  • Infrastructure supports easy integration of new AI models
  • Scalable backend ready for increased user load
  • Modular design allows rapid feature additions
  • Cloud infrastructure positioned for global expansion
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